运用“互联网+”构建O2O营销服务模式

Construction of O2O marketing service mode based on the use of Internet +

中文关键词: 电力营销  服务理念  服务模式  创新转型

英文关键词: power marketing  service concept  service mode  innovation and transformation

中文摘要:

      江省电力公司充分研究“互联网+”的特征实质，顺应互联网时代客户全新需求和偏好，运用“大数据、云计算、物联网、移动互联”新技术新方法，完善电子渠道、现场移动服务等环节，致力于整合服务资源，创新服务举措，构造以互联网为载体、线上线下互动相结合的O₂O营销服务模式，建立新型协同运营机制，推动营销服务全面转型，为消费者提供更方便、更有效的服务。

英文摘要:

      Zhejiang Electric Power Company studies the essential feature of Internet +, adapts to new customer needs and preferences in the Internet age, uses new technologies and new methods of big data, cloud computing, Internet of things, mobile Internet to better electronic channels and on-site mobile Internet and other links, is committed to the integration of service resources, innovative service initiatives, constructs the Internet as a carrier, interactive online and offline O₂O marketing service combination, establishes new cooperative operation mechanism, promotes the marketing service comprehensive transformation, provides more convenient and more efficient services for consumers.