以市场为导向的电力营销管理探讨

Discussion of market.oriented electric marketing management

中文关键词: 电力体制改革  供给侧管理  电力营销

英文关键词: electric power system reform  supply.side man.agement  electric marketing

中文摘要:

      力体制改革是全面深化改革的重要内容。以市场化为导向的电力体制改革，将对电力行业发展产生深远影响。电力营销是电网企业面向市场的窗口 ,对于电网企业有效应对电力体制改革具有重要的前瞻意义。从以客户为中心的角度出发，提出面向市场的电力营销管理建议，为电力体制改革下营销管理的发展提供参考。

英文摘要:

      The power system reform is an important part ofcomprehensively deepening reform.Market.oriented power systemreform will have a profound impact on the development of the powerindustry.Electric marketing is a market.oriented window for powergrid enterprises, which has important forward.looking significancefor power grid enterprises to effectively cope with power system re.form.Based on the customer.centric perspective, market.orientedpower marketing management proposal is put forward, providing ref.erence for the development of marketing management under powersystem reform.