基于企业价值的光伏投资价值分析

Value analysis of photovoltaics investment based on enterprise value

中文关键词: 分布式光伏  用电企业  精准营销  投资价值

英文关键词: distributed photovoltaic  electricity enterprises  precision marketing  investment value

中文摘要:

      近年来，常规化石能源过度消耗，能源短缺与环境恶化问题愈发显著，加速转变能源利用方式、化解能源危机已成为全球共识。分布式光伏发电系统具有投资灵活、运维简单、就地消纳等优势，产业发展态势良好，已逐步成为我国新能源发电领域的支柱性产业。明确用电企业为研究对象，以企业当前价值和潜在价值2个维度为基础，涵盖20个二级指标，以客观、有效、真实、可靠原则评估企业光伏投资价值，对可能存在的风险因素进行分析，建立企业客户光伏投资价值评估模型，为投资者提供投资决策参考。通过大数据分析企业的光伏投资价值，筛选出具有光伏投资价值的企业实现精准营销，以期撬动分布式光伏发电产业的规模化发展，对解决当今能源危机的问题具有十分重要的意义。

英文摘要:

      In recent years, the excessive consumption of conventional fossil energy, energy shortage and environmental deterioration have become more and more serious. It has become a global consensus to accelerate the transformation of energy use patterns and resolve the energy crisis.Distributed photovoltaic power generation system has the advantages of flexible investment, simple operation and maintenance, local consumption, etc. The industry has a good development trend, and has gradually become a pillar industry in the field of new energy power generation in China.Taking electricity enterprise as the research object,an objective, effective,realand reliable principle is put forward to evaluate the investment value of photovoltaic enterprises, which are based on the current value and potential value, covering 20 secondary indexes. The possible risk factors are analyzed and photovoltaic investment enterprise customer value evaluation system is set up so as to provide investors with a certain reference value. Through big data analysis of the photovoltaic investment value of enterprises, selecting enterprises with photovoltaic investment value to achieve precision marketing, so as to leverage the large?scale development of distributed photovoltaic power generation industry, which is of great significance to solve the current energy crisis.